(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)

In this conversation, Dessire Ugarte, a digital marketer, discusses the basics of content marketing and the challenges faced by startups in this field. She emphasizes the importance of defining the target audience and creating content that addresses their specific needs. Dessi also highlights the role of storytelling in content marketing and the need to start small and gradually expand the target audience. The conversation concludes with a teaser for the next episode, which will focus on distribution strategies in content marketing.

 

Takeaways

• Content marketing is a marketing approach that involves creating and distributing valuable content to attract and retain a specific audience.
• Start by defining the problem your product or project solves and communicate it clearly to your target audience.
• Narrow down your target audience to a specific group or persona to create more focused and effective content.
• Storytelling plays a crucial role in content marketing, helping to engage and connect with your audience.
• Start small and gradually expand your target audience as you gain more clarity and resources.

Chapters

00:00 Introduction and Background

01:19 Defining Content Marketing

03:14 Changes in Content Marketing

06:52 Challenges in Content Marketing

08:20 Determining the Type of Content

12:02 The Importance of Storytelling

14:22 The Order of Defining What, Why, Who, and How

18:04 Defining the Target Audience

20:53 Narrowing the Focus of the Audience

26:21 Starting Small and Expanding

31:51 Recap and Teaser for Next Episode

 

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