Software Development, Finance and Economics

(Part 2/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)

In this podcast episode, Dessire Ugarte discusses the importance of distribution in content marketing. She emphasizes that creating great content is not enough; it must be actively shared and distributed to reach the intended audience. Desi explains that distribution involves sharing content on various channels, such as social media, subreddits, and industry-specific platforms. She advises against giving up on content that doesn't initially perform well, suggesting that it may just need some adjustments or context. Dessi also highlights the importance of persistence and not giving up, using examples from the music and business industries to illustrate the value of perseverance in content marketing. In this conversation, Dessi and Krish discuss various aspects of content marketing. They emphasize the importance of change and adaptation, encouraging entrepreneurs to be open to modifying their products and strategies. They also highlight the need to avoid being married to one idea and instead make incremental changes to improve content and products. The conversation delves into the debate of quality versus quantity in content marketing, with Dessi emphasizing the importance of resonating with the target audience. They also discuss the impact of language on content resonance and the considerations for choosing the right channels for content distribution. Finally, they explore the decision of hiring a developer versus hiring a content marketer and provide a summary of the key takeaways.
 
Takeaways
Distribution is fundamental in content marketing and involves actively sharing and distributing content to reach the intended audience.
Content should be shared on various channels, including social media, subreddits, and industry-specific platforms.
Don't give up on content that doesn't initially perform well; it may just need adjustments or additional context.
Persistence is key in content marketing, and success often comes from continuous effort and learning from mistakes. Be open to change and adaptation in your content marketing strategy.
Avoid being married to one idea and be willing to make incremental changes.
Focus on resonating with your target audience rather than prioritizing quantity over quality.
Consider the impact of language on content resonance and tailor your content accordingly.
Choose the right channels for content distribution based on your target audience and goals.
When hiring, consider the stage of your business and the specific needs of your product or service.
Chapters
00:00 Introduction and Background
01:06 Recap of Previous Podcast and Introduction to Distribution
03:30 Importance of Distribution in Content Marketing
09:21 Types of Content and Channels for Distribution
13:44 Quality vs Quantity of Content
17:31 Dealing with Content that Doesn't Perform Well
22:27 Avoiding Dramatic Changes and Learning from Mistakes
27:07 Persistence and Not Giving Up
31:02 Examples of Persistence in Content Marketing
38:39 Importance of Setting Context in Content
43:29 Motivation to Keep Going
44:47 The Importance of Change and Adaptation
49:15 Don't Be Married to Your Ideas
50:36 Making Incremental Changes
56:48 Quality vs Quantity in Content Marketing
01:01:00 Language Considerations in Content Marketing
01:04:11 Choosing the Right Channels for Content Distribution
01:08:18 The Impact of Language on Content Resonance
01:21:46 Hiring a Developer vs Hiring a Content Marketer
01:27:20 Summary and Closing Thoughts
 
Snowpal Products:
Backends as Services on ⁠⁠⁠⁠⁠AWS Marketplace⁠⁠⁠⁠⁠
Mobile Apps on ⁠⁠⁠⁠⁠App Store⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Play Store⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Web App⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Education Platform⁠⁠⁠⁠⁠ for Learners and Course Creators

(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)

In this conversation, Dessire Ugarte, a digital marketer, discusses the basics of content marketing and the challenges faced by startups in this field. She emphasizes the importance of defining the target audience and creating content that addresses their specific needs. Dessi also highlights the role of storytelling in content marketing and the need to start small and gradually expand the target audience. The conversation concludes with a teaser for the next episode, which will focus on distribution strategies in content marketing.
 
Takeaways
Content marketing is a marketing approach that involves creating and distributing valuable content to attract and retain a specific audience.
Start by defining the problem your product or project solves and communicate it clearly to your target audience.
Narrow down your target audience to a specific group or persona to create more focused and effective content.
Storytelling plays a crucial role in content marketing, helping to engage and connect with your audience.
Start small and gradually expand your target audience as you gain more clarity and resources.
Chapters
00:00 Introduction and Background
01:19 Defining Content Marketing
03:14 Changes in Content Marketing
06:52 Challenges in Content Marketing
08:20 Determining the Type of Content
12:02 The Importance of Storytelling
14:22 The Order of Defining What, Why, Who, and How
18:04 Defining the Target Audience
20:53 Narrowing the Focus of the Audience
26:21 Starting Small and Expanding
31:51 Recap and Teaser for Next Episode
 
Snowpal Products:
Backends as Services on ⁠⁠⁠⁠⁠AWS Marketplace⁠⁠⁠⁠⁠
Mobile Apps on ⁠⁠⁠⁠⁠App Store⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Play Store⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Web App⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Education Platform⁠⁠⁠⁠⁠ for Learners and Course Creators

(Part 6/N) Salesforce: Anypoint API Manager, API Governance, Runtime Manager

In this episode, Krish explores the Anypoint Platform's API Manager, Anypoint Service Mesh, Flex Gateway, and Mule Runtime. He also demonstrates how to install Mule Standalone and deploy an API using the Flex Gateway. Additionally, Krish configures the Mule Agent and explores API functional monitoring. In this part of the conversation, the host sets up servers and applications, verifies the application status, and configures the gateway and application URI. They explore API admin and upstream URL, troubleshoot endpoint and request routing, and confirm gateway routing. They also discuss API governance, managing versions and governance violations. Finally, they explore runtimes, alerts, private spaces, and load balancers. In this final part of the conversation, Krish explores the configuration of gateways and Virtual Private Clouds (VPCs) in the Anypoint platform. He then discusses governance and the runtime manager, followed by a demonstration of the visualizer for observability. Krish compares the visualizer to Data Dog and provides insights into its capabilities. Finally, he summarizes the topics covered in the Anypoint platform series and hints at future topics for discussion.
 
Snowpal's Products:
Backends as Services on ⁠⁠⁠⁠⁠AWS Marketplace⁠⁠⁠⁠⁠
Mobile Apps on ⁠⁠⁠⁠⁠App Store⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Play Store⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Web App⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Education Platform⁠⁠⁠⁠⁠ for Learners and Course Creators

(Part 5/N) Salesforce: Anypoint DataGraph - Create a unified GraphQL Schema

According to MuleSoft Documentation, "Anypoint DataGraph enables you to connect those graphs into one unified schema that runs as a single SaaS GraphQL endpoint and contains and links all of the fields defined within all of your APIs".
In this podcast episode, Krish explores Salesforce Data Graph and its integration with MuleSoft. He starts by providing an introduction to Salesforce and his personal experience with the platform. Krish then dives into exploring Data Graph, including authentication policies and custom headers. He demonstrates how to update the unified schema and troubleshoot issues with API and asset versions. Krish also discusses the fundamental concepts of Data Graph and differentiates it from MuleSoft Data Graph. He goes on to run queries and mutations and discusses real-world use cases for Data Graph. Krish explores the concept of working with multiple endpoints in GraphQL and how it can be used to integrate multiple APIs. He discusses the potential benefits and challenges of this approach and shares his skepticism until he has had a chance to test it thoroughly. Krish also explains the unified data graph schema and its promise of simplifying API integration. He concludes the conversation by summarizing the key points discussed and inviting listeners to explore the AWS APIs for their backend needs.
 
Snowpal's Products:
Backends as Services on ⁠⁠⁠⁠⁠AWS Marketplace⁠⁠⁠⁠⁠
Mobile Apps on ⁠⁠⁠⁠⁠App Store⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Play Store⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Web App⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Education Platform⁠⁠⁠⁠⁠ for Learners and Course Creators
 

(Part 4/N) Salesforce: Anypoint Design Center, Anypoint Code Builder IDE

In this podcast episode, Krish explores the Code Builder IDE and the Eclipse-based Anypoint Editor. He also delves into the DataWeave language and its syntax, functions, and script structure. Krish shares his experience with using these tools and provides insights into troubleshooting issues with AnyPoint Studio. He emphasizes the importance of learning by doing and using playgrounds to experiment with different features. Finally, he discusses the process of working with flows and packaging and deploying them. In this podcast episode, Krish discusses the process of getting started with a new tool and the importance of hands-on experience. He explores various MuleSoft components, including Code Builder, Design Center, and AnyPoint Studio. Krish also introduces Exchange, a platform for sharing and discovering APIs. Finally, he mentions the concept of data graphs and concludes with recommendations for using pre-built APIs to save time and effort.
#snowpal #salesforce #design
Snowpal's Products:
Backends as Services on ⁠⁠⁠⁠⁠AWS Marketplace⁠⁠⁠⁠⁠
Mobile Apps on ⁠⁠⁠⁠⁠App Store⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Play Store⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Web App⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Education Platform⁠⁠⁠⁠⁠ for Learners and Course Creators

(Part 3/N) Salesforce: Anypoint Design Center, Anypoint Code Builder IDE

In this podcast episode, Krish continues the discussion on the Salesforce Anypoint Design Center. He starts by recapping the previous episode and addressing a timeout issue. He then explores the process of publishing API documentation and compares the RAML and OpenAPI specifications. Krish also demonstrates how to access and customize the public portal. He explains how to enable and disable the portal and shares assets with team members. Finally, he provides feedback on the Design Center's user interface and concludes the episode.
#snowpal #salesforce #design
Snowpal's Products:
Backends as Services on ⁠⁠⁠⁠⁠AWS Marketplace⁠⁠⁠⁠⁠
Mobile Apps on ⁠⁠⁠⁠⁠App Store⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Play Store⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Web App⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Education Platform⁠⁠⁠⁠⁠ for Learners and Course Creators

(Part 2/N) Salesforce: Anypoint Design Center, Anypoint Code Builder IDE

In this podcast episode, Krish explores the Anypoint Design Center and walks through the process of creating an API specification using RAML. He compares RAML and OpenAPI and discusses the advantages and disadvantages of each. Krish also troubleshoots and debugs issues in the Design Center, highlighting some inconsistencies and potential bugs. Overall, the episode provides an overview of the Design Center and offers insights into working with RAML and API specifications.
#snowpal #salesforce #design
Snowpal's Products:
Backends as Services on ⁠⁠⁠⁠⁠AWS Marketplace⁠⁠⁠⁠⁠
Mobile Apps on ⁠⁠⁠⁠⁠App Store⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Play Store⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Web App⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Education Platform⁠⁠⁠⁠⁠ for Learners and Course Creators

(Part 1/N) Salesforce: Anypoint Design Center, Anypoint Code Builder IDE

In this podcast episode, Krish explores Salesforce and its low code, no code tools. He starts by introducing Salesforce and its potential as a low code platform. Krish then dives into exploring various Salesforce products and their features. He focuses on Salesforce Sales and MuleSoft Integration API Management, discussing their functionalities and potential use cases. Krish also provides a hands-on demonstration of signing up for MuleSoft and using the Anypoint Code Builder to design an API. The episode concludes with a summary of the topics covered and an invitation to continue learning together in future episodes.
#snowpal #salesforce #design
Snowpal's Products:
Backends as Services on ⁠⁠⁠⁠⁠AWS Marketplace⁠⁠⁠⁠⁠
Mobile Apps on ⁠⁠⁠⁠⁠App Store⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Play Store⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Web App⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Education Platform⁠⁠⁠⁠⁠ for Learners and Course Creators

Automated Economy Series (1/N): Fundamentals, Key Attributes, and What the future holds (feat. David Kramer)

In this conversation, Kramer discusses the role of AI in the automated economy and its impact on various industries. He explains how AI can process large amounts of data and make logical decisions, leading to advancements in automation and personalization. Kramer also explores the changing roles in different sectors and the emergence of new roles in the digital era. He highlights the importance of understanding the art of the possible and adapting to the new ways of working. Additionally, he touches on the transformation of education and the need for thought leadership in embracing AI. In this conversation, Krish and Kramer discuss the importance of human-written content and the challenges of finding it in a world filled with automated content. They also explore the value of conversational content and how Snowpals plays a role in content creation.
Takeaways
AI enables the processing of large amounts of data and logical decision-making, leading to automation and personalization.
Roles in various industries will change as AI takes over mundane tasks and humans focus on more specialized and creative roles.
The future of education will involve a shift in how knowledge is acquired and certified, with a focus on skills and real-time learning.
Understanding the art of the possible and embracing new ways of working is crucial for adapting to the digital era. Human-written content is valuable because it provides a personal connection and unique perspective.
Finding human-written content can be challenging due to the abundance of automated content.
Conversational content is valuable because it captures authentic and engaging discussions.
Snowpals helps create high-quality human-written content for businesses.
Chapters
00:00 Introduction and AI in the Automated Economy04:06 Advancements in AI and Cognitive Capability10:28 Role Mapping in the Automated Economy17:08 The Impact of AI on the Restaurant Industry27:30 The Future of Education in the AI Era42:16 The Transformation of Education45:43 Closing Thoughts on Role Definition and Ways of Working10:30 The Importance of Human-Written Content20:15 The Challenges of Finding Human-Written Content30:45 The Value of Conversational Content40:00 The Role of Snowpals in Content Creation46:45 Conclusion
#snowpal #cooperativecomputing
Cooperative Computing:
LinkedIn: ⁠David Kramer⁠
⁠Company Website⁠
"⁠How AI is Disrupting Traditional Business Models⁠"
Snowpal's Products:
Backends as Services on ⁠⁠⁠AWS Marketplace⁠⁠⁠
Mobile Apps on ⁠⁠⁠App Store⁠⁠⁠ and ⁠⁠⁠Play Store⁠⁠⁠
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(Part 4/4) B2B Sales: How to get started

(Part 4/4) In this podcast series, we'll take a look at some of my learnings over the past couple of months in B2B Sales. If you are new to Sales, or B2B Sales, this should help you understand some of the fundamentals (I hope!).
#snowpal #startup #sales #b2b
Snowpal's Products:
Backends as Services on ⁠⁠AWS Marketplace⁠⁠
Mobile Apps on ⁠⁠App Store⁠⁠ and ⁠⁠Play Store⁠⁠
⁠⁠Web App⁠⁠
⁠⁠Education Platform⁠⁠ for Learners and Course Creators